These beautifully crafted Sponsorship Bumpers for Lidl, were created specifically for airtime positioned around the popular annual ITV series ‘The Pride of Britain Awards’. The series of 6 idents, divided into ‘opening’ and ‘closing’ 10 seconds bumpers - tell the individual stories of our unsung heroes throughout Britain. From dance teachers and lollypop ladies, midwives and young helpers for the elderly… through to the normal every day efforts of mums and dads - all rewarded for being our ‘every day heroes’, with gifts from Lidl.
Produced by Jonny Swales and directed by Mark Lediard, they make for pretty heart warming viewing - perfectly appropriate for the programme they were created for.
Producer: Jonny Swales
Director: Mark Lediard
Produced for Dene Films